Social media changes fast. A strategy that brought results last year might not give the same outcome this year. In 2025, small business owners in Surrey, BC need to be smart, creative, and ready to adapt if they want their brand to grow.
Whether you’re running a bakery, a clothing store, a fitness studio, or a service business, the right social media strategy can help you attract new customers, keep loyal ones, and build trust.
Here are 7 simple but powerful strategies that can give your brand a boost this year.
| Platform | Best Video Length | Style That Works Best |
|---|---|---|
| TikTok | 10–30 seconds | Fun, authentic, trending |
| Instagram Reels | 15–60 seconds | Polished, colourful, catchy captions |
| YouTube Shorts | 15–60 seconds | Informative, storytelling |
Example:
If you own a coffee shop, make a 20-second video of a latte art competition between your baristas and post it with trending audio.
AI tools are no longer just for tech experts — they’re now easy to use and can help even small businesses create better content faster. Along with AI, investing in professional digital marketing services can help small businesses create better content faster and stay consistent online
How AI can help you:
Examples of AI Tools for Small Businesses
| Task | AI Tool Example | Benefit |
| Caption writing | ChatGPT | Saves time |
| Graphic design | Canva AI | Professional look without designer costs |
| Scheduling | Buffer | Post at the best times automatically |
| Trend research | TrendTok or BuzzSumo | Stay ahead of competitors |
Example:
Your boutique can use AI to quickly design Instagram post layouts for their new arrivals and schedule them for peak engagement times.
Having followers is good, but having engaged followers is even better. A strong online community will support your brand and recommend you to others.
How to build it:
Example:
A gym could run a “Member of the Month” feature where followers vote for their favourite inspiring story, and the winner gets a free training session.
Influencer marketing isn’t just for big brands. In fact, micro-influencers (1,000–50,000 followers) can be even more effective for small businesses because they feel more real and relatable.
Tips for working with influencers:
Example:
A bakery could partner with a local food blogger who does “day in the life” videos and feature their pastries in a natural way.
In 2025, you don’t need a separate website to sell — many customers buy directly from social media marketing platforms.
Ways to use social commerce:
Offer exclusive social media discounts.
| Platform | Social Selling Feature | Example |
| Shoppable posts/stories | Tagging your jewelry in a post so people can buy without leaving the app | |
| Facebook Shop | Listing your handmade candles | |
| TikTok | TikTok Shop & live selling | Selling skincare during a live Q&A |
People can spot fake marketing from a mile away. Being real and transparent makes customers trust you more.
Ways to show authenticity:
Example:
If you’re a florist, show the process of choosing fresh flowers from local markets, even if it means showing the early morning hustle.
You don’t need to be everywhere — just where your customers are.
Steps to choose your platforms:
Example:
If you run an accounting service, LinkedIn and Facebook may be better than TikTok, but trying short finance tips on YouTube Shorts could bring in younger entrepreneurs.
Social media in 2025 is not about who spends the most money — it’s about who connects best with their audience. If you are a small business owner in Surrey, BC, these strategies can help you:
At Bizfist IT Solutions, a trusted digital marketing agency in Surrey, BC, we help entrepreneurs and small business owners like you in Surrey, BC, create winning social media optimization strategies, run ads that work, and design content that customers love. Let’s connect and make your brand shine in 2025, 2026 and beyond.
