A website SEO audit is a comprehensive process of analyzing website performance and optimization in terms of search engine visibility and ranking. The major goal of an SEO audit is to identify errors, opportunities, strengths, and weaknesses that can help you gain more visibility.
An SEO ( search engine optimization ) audit usually covers various components like
Here’s a brief explanation of various SEO audit tools:
It is used to monitor website traffic, audience insights, and conversions, guiding data-driven decisions for website optimization.
It is a set of dashboards that provides comprehensive insights about website performance in Google search, including mobile usability, indexing status, and detailed performance analytics.
It is considered an all-in-one SEO audit tool that helps improve website performance in all the crucial SEO areas and includes features like backlink analysis, keyword research, site audit, and rank tracking.
It is primarily known for backlink analysis but also provides various other features such as rank tracking, keyword research, site audits, etc.
It primarily assists in site audit and crawling, analyzing metadata, recognizing broken links, and is a crucial tool for enhancing on-site elements.
For pages that are not indexed in Google search data, Google can’t rank them. If you want to check whether your website pages are indexed or not, check them in the Google search console.
For this, under the left menu of the Google search console, just click on the “index” option and then on the “pages” section. Under this, various reasons will be listed as to why your pages are not indexed yet. Inspect the reasons thoroughly.
There will be multiple pages that are not indexed yet and you even don’t want all of them to be indexed. You have to choose the pages that you want to show in Google search results.
Here are some examples of pages that don’t need to be indexed in your slide.
For the page that you want to be indexed on Google, click on the “Request Indexing” link.
It is important to verify that Google is indexing only one version of the site. If your site runs on more than one URL version of www, http, or https. It can cause various issues related to ranking, crawling, and indexing, and then Google will consider them duplicates.
Additionally, the presence of multiple versions of the site can impact page rank, which can have an adverse impact on the ranking of the page.
It can be checked easily: You can use SEO audit tools like Semrush, Screaming Frog, Moz, and Sitebulb to highlight duplicate URLs.
Even Google has confirmed that the speed of launching a site is a critical factor in website ranking. Here are a few tips to increase website loading speed:
Zombie pages, also known as orphaned pages or dead-end pages, are web pages that lack internal or external links, making them isolated and hard to find. Removing zombie pages from your website is crucial, as they can negatively impact the overall user experience.
Here’s how to find zombie pages in an SEO audit.
It’s important to regularly check how much organic traffic you’re getting on your site. To do that make use of Google Analytics.
To check this, click on all traffic under the acquisition menu and then clock on channels under it. After that, click on organic search and you will get to know how many people have visited your site in the past few months. It will also give you insights about the position of the curve.
Never neglect the power of mobile SEO.
According to research, over 60% of people perform Google searches through mobile devices. Even Google has prioritized the mobile-first algorithm.
Here are some pro tips:
Use keyword tracking tools like Ahrefs and Semrush to check keyword ranking. Semrush works best when it comes to checking keyword rankings. What’s more beneficial about using Semrush is that it doesn’t just check the ranking of your particular keyword; it will also give you suggestions about other keywords.
Isn’t it beneficial for you?
If you want to dive deeper into the technicalities of SEO, check out our website or directly contact us. We will guide you every step of the way and help you rank your website, driving more visibility and, hence, more revenue.
