If you are serious about growing your social media accounts, You have come to the right place… In 2020, over 3.6 billion people worldwide were using social media, and according to estimates, the number could increase to 4.41 billion by 2025. These figures show that your social media followers can contribute a lot to your business. Even other social media influencers try to collaborate with you when you have a good follower count.
Here are a few ways to increase your social media followers.
Make it easy for people to reach your profile.
Use your social media accounts to actively engage with your audience. Post-call-to-action posts and replies to their comments also appreciate their presence.
It would not only increase your followers but also develop a deep relationship with your audience.
Make sure every time you write, post, design, respond or connect with others, you are establishing your brand voice. Your brand’s reputation is growing among your target audience. So, make your audience the hero of the story. Write from their perspective, not yours. Be clear, not clever, so that readers know what your brand is all about.
Note: Avoid any drama or sensitive content on your social media handles because that invites controversy and creates a bad impression among users.
As a business owner, you must know about your competitors.
Who they are?
What they are posting?
How well are they doing?
Also, observe whom they are targeting and how they post, and their engagement rate; do they pose any threat to you? This keen observation will also help you in identifying any gaps in your strategy, and by modifying your strategy accordingly, you can attract more followers.
In a broader sense, if the content or information you share on your social media handles is only talking about your brand chances are that audience will get bored of it. To become a winner in the long term, you need to establish yourself as a brand that provides quality content to its audience.
It’s not about “YOU” it’s about “THEM’.
When you encounter negative comments on your social media account, the best way to deal with them is to be empathetic. Sometimes it’s tough to always be sincere and genuine in your response, but it will enhance the long-term health of your brand.
No doubt, some social media networks require a high volume of content to be posted, like Twitter, but don’t forget that quality always wins over quantity. Don’t post with the intention that you only need to post something. Provide your audience with some valuable content that meets your overall goal and objective.
You are communicating with a human being. Use language that your audience likes and understands. So sounding like a genuine person is more profitable. No matter if your niche is dull, people want to talk to a real person; otherwise, they wouldn’t like your existence.
Make use of pepper hashtags according to your profile or product. If you don’t know the meaning of any hashtag double check it to avoid embarrassment in the long run. Making the right use of hashtags increases your account activity become easier and more people can find you easily.
The best advice to avoid trolls is to ignore them.
There is a difference between trolls and actual complaints.
For example, if you are a sales representative then it is more valuable and informative rather than just using it as a salesperson.
When you want to grow your social media followers it’s not only about the content. It’s more about who you are as a brand and what’s your reliability. So make your account more reliable by following the above tips.