Tag: social media marketing

How to Increase Followers on Social Media in 2023

How to Increase Followers on Social Media in 2023

If you are serious about growing your social media accounts, You have come to the right place… In 2020, over 3.6 billion people worldwide were using social media, and according to estimates, the number could increase to 4.41 billion by 2025. These figures show that your social media followers can contribute a lot to your business. Even other social media influencers try to collaborate with you when you have a good follower count.

Here are a few ways to increase your social media followers.

Post With Adequate Frequency

Posting regularly to engage with your followers is key to expanding your visibility and increasing your follower count. For this, you can also be scheduled in advance by using the automation feature at your preferred time so that users can see your presence. You can also analyze what kinds of posts are working well to attract users.

Social Platform For Customer Service

Make use of social media platforms for customer service. By using this feature, you are helping your customers solve their problems, this can satisfy them and make them regular customers. Responding to them on time can be beneficial for your business.

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Promote Your Social Media Handle

Make it easy for people to reach your profile.
  • Add an icon of your social media to the website
  • Add social media feeds to sidebars.
  • Ask people to follow you at the end of your blog post.
  • Promote your social media handles in e-mail marketing.

Develop A Relationship With Your Audience

Use your social media accounts to actively engage with your audience. Post-call-to-action posts and replies to their comments also appreciate their presence.

It would not only increase your followers but also develop a deep relationship with your audience.

Establish Your Brand Voice

Make sure every time you write, post, design, respond or connect with others, you are establishing your brand voice. Your brand’s reputation is growing among your target audience. So, make your audience the hero of the story. Write from their perspective, not yours. Be clear, not clever, so that readers know what your brand is all about.

Note: Avoid any drama or sensitive content on your social media handles because that invites controversy and creates a bad impression among users.

Watch Your Competitors

As a business owner, you must know about your competitors.

Who they are?

What they are posting?

How well are they doing?

Also, observe whom they are targeting and how they post, and their engagement rate; do they pose any threat to you? This keen observation will also help you in identifying any gaps in your strategy, and by modifying your strategy accordingly, you can attract more followers.

Avoid Self-Promotion Every Time

In a broader sense, if the content or information you share on your social media handles is only talking about your brand chances are that audience will get bored of it. To become a winner in the long term, you need to establish yourself as a brand that provides quality content to its audience.

In short,

It’s not about “YOU” it’s about “THEM’.

Be Empathetic

When you encounter negative comments on your social media account, the best way to deal with them is to be empathetic. Sometimes it’s tough to always be sincere and genuine in your response, but it will enhance the long-term health of your brand.

Choose Quality Over Quantity

No doubt, some social media networks require a high volume of content to be posted, like Twitter, but don’t forget that quality always wins over quantity. Don’t post with the intention that you only need to post something. Provide your audience with some valuable content that meets your overall goal and objective.

Avoid Robotic Language

You are communicating with a human being. Use language that your audience likes and understands. So sounding like a genuine person is more profitable. No matter if your niche is dull, people want to talk to a real person; otherwise, they wouldn’t like your existence. 

Make Use Of Hashtags

Make use of pepper hashtags according to your profile or product. If you don’t know the meaning of any hashtag double check it to avoid embarrassment in the long run. Making the right use of hashtags increases your account activity become easier and more people can find you easily.

Ignore The Trolls

The best advice to avoid trolls is to ignore them.

There is a difference between trolls and actual complaints.

  • Trolls have no basis behind them and an actual complaint will have some reason behind it.
  • The basic intention of trolls is to just provoke you while actual complaints show their grievances in front of you.

Analyse The Best Platform For You According To Your Niche

Research and understand which platform works best for you. In short, where you can get more of your targeted audience to increase followers.

Facebook

Facebook is more geared towards entertainment, and news. This platform sends more referral traffic.

Linkedin

Linkedin is not for sharing memes and GIFs one needs to be professional here.

Twitter

Twitter is a news platform and is well-suited for brands that shares blogs and other website content.

Instagram

Works best when want to share some visual content or want to collaborate with others to increase your audience. It doesn’t work well when you want to engage the audience on your blog content like Twitter.

How To Specifically Grow Your Social Media Accounts?

Best Practices For Facebook

  • Choose an attractive username for your Facebook page, as it will also appear in the URL of your page.
  • Make sure you include the most important information in the about section of your Facebook profile.
  • In the description provide as much valuable content as you can give to your audience.
  • Post an attention-seeking cover photo.
  • Create some meaningful and valuable content.
  • Go live whenever possible.

Best Practices For Twitter

  • Make your Twitter content more appealing and memorable.
  • Tweet consistently.
  • Promote your Twitter handle in offline collateral like business cards or menus so that more people can follow you.
  • Make use of the existing customer base as your followers on Twitter through their e-mail.
  • Consider running a followers campaign where you only pay when someone follows you after viewing your profile.

Best Practices For Instagram

  • Make use of HD visuals to attract your audience.
  • Stay on top of Instagram updates.
  • Make use of location tagging.
  • Make use of more hashtags but don’t overdo it.
  • Make the most use of contests, games, and challenges.
  • Use Instagram paid ads to increase your followers.
  • Partner with influencers to expand your reach.
  • Make use of data. For example track, your past performance, and which post or reel has gained more audience attention.

Best Practices for Linkedin

  • Your profile picture is like a calling card on Linkedin. So make sure to use a professional profile picture of yours or your brand.
  • The right background picture grabs people’s attention and it helps your page to stand out and engage attention.
  • Make your profile picture headline more inspirational. 

For example, if you are a sales representative then it is more valuable and informative rather than just using it as a salesperson.

  • Avoid using buzzwords.
  • For example words like “creative” “leadership” “expert” and “passionate” won’t convenience people to follow you. You have to demonstrate these things but if you want to use make sure to describe them through your feed and stories.
  • Make use of the spotlight feature of Linkedin about the services you offer.
  • Taking a skill assessment test will increase your reliability. Thus, convincing more people to follow you.

Last but not least,

When you want to grow your social media followers it’s not only about the content. It’s more about who you are as a brand and what’s your reliability. So make your account more reliable by following the above tips.