How are AI Tools Helpful in Social Media?

Intelligence is what makes us all human, and AI is just an extension of this quality.

What are AI tools?

Artificial intelligence tools are the most essential and fastest-growing segment in the software industry. It is an interdisciplinary field that combines theories and techniques from computer science, engineering, mathematics, psychology, and neuroscience. AI tools automate the task of identifying, extracting and altering information easily.

How are AI tools helpful in social media?

Social media has become an integral part of our lives and businesses are using it to connect with their customers. The fact is, many social media platforms don’t exist if there is no use of AI as various aspects of the social media network rely on the use of the latest technology. AI tools have made it easier for businesses to manage their social media presence and engage with their customers.

Recommendations

By leveraging AI technologies such as machine learning, companies can analyze customer data and identify patterns in customer behavior, which can help them to make accurate product recommendations. Thus, better recommendations can be given to customers through social media.

For example: While an individual uses Twitter they will notice recommended tweets and profiles on their suggestion list. Similarly, if one goes through Amazon AI will analyze likes and dislikes and one will get suggestions of products and services while using other social media handles like Instagram or Facebook.

AI Influencers

These are AI-powered virtual personalities that have gained a significant following on social media platforms. They use sophisticated algorithms to interact with their followers and create content that is tailored to the interests of their audience.

For example: Lil Miquela is one of the most popular AI influencers, with over a million followers on Instagram. She is a computer-generated character created by Brud, an artificial intelligence company based in Los Angeles.

Personalization

In this digital world, people don’t want generic content or generic offers. They want content that is specifically tailored for them or offers that meet their individualized needs. In this case, doing personalization by yourself is not easy because one post engages a lot of people at a time. This is where AI can support. By using AI tools for social media management, businesses can save time and resources while still creating engaging content for their followers.

For example:, A software named ‘Content popularity prediction’ to understand what type of content customers want to see and with which they interact the most. This small software will help in overall improving content marketing on social media.

Better Ad-building

AI-powered tools can help businesses analyze data, identify trends and optimize ad campaigns for maximum reach and engagement. AI-driven ad-building tools provide unprecedented insights into consumer behavior, allowing marketers to craft highly effective campaigns that drive the highest return on investment.

For example: Google uses AI to find the best-performing ad for each customer. It helps in providing a more personalized approach to them and the leads are more likely to convert into clients.

Shorter Response Time

There are many situations when customers are stuck in a support line waiting for their calls to be answered. It’s a tedious process and thus makes the whole process frustrating. However, AI has revolutionized the way we respond to customer inquiries.

With AI-powered chatbots and automated customer service systems, companies can now provide faster response times to customer inquiries. AI solutions use natural language processing (NLP) to understand customer queries and generate appropriate responses in a fraction of the time.

For example:
On many business pages while opening the chat box one can see various queries
- What are your working hours?
- Where is your business located?
- What kind of services does your business offer?
- Can I know in detail about services?

When an individual chooses an option chatbot will immediately reply to it.

Community Management

No doubt, social media agency is required by every business owner but it’s not a pleasant place every time. With the help of AI-driven content moderation tools, businesses can quickly identify and remove potentially damaging or harmful content without having to manually review every piece of content that is posted online. The quicker such comments can be removed the better it is for your online community.

For example:
In case any malicious content is identified AI can
- Hide comments
- Block users
- Report comments or users.

Better Analytics

More and more data information is collected on our software when we spend time online. Analyzing this data is crucial for business growth. Data can be packed into insights to help you better understand the business.

AI analytics tools can help provide better analytics reports about the data. It can also be used to identify patterns in large datasets that would otherwise remain hidden. This will enable businesses to make better decisions that result in improved performance and increased profits.

Accept AI and Re-Shape Your Business Model

AI is the future from being used in e-mails to making virtual influencers and the future trend is where your business should be located. This means being one step ahead of the competition.

The benefits of using AI are numerous and social media is just a piece of cake however it is a crucial piece. Resting your strategy of doing and adopting it will inform how tremendously you can grow your business. So make sure to carry out tests at a small level before implementing the process.

How to Increase Followers on Social Media in 2023

If you are serious about growing your social media accounts, You have come to the right place… In 2020, over 3.6 billion people worldwide were using social media, and according to estimates, the number could increase to 4.41 billion by 2025. These figures show that your social media followers can contribute a lot to your business. Even other social media influencers try to collaborate with you when you have a good follower count.

Here are a few ways to increase your social media followers.

Post With Adequate Frequency

Posting regularly to engage with your followers is key to expanding your visibility and increasing your follower count. For this, you can also be scheduled in advance by using the automation feature at your preferred time so that users can see your presence. You can also analyze what kinds of posts are working well to attract users.

Social Platform For Customer Service

Make use of social media platforms for customer service. By using this feature, you are helping your customers solve their problems, this can satisfy them and make them regular customers. Responding to them on time can be beneficial for your business.

Promote Your Social Media Handle

Make it easy for people to reach your profile.

Add an icon of your social media to the website
Add social media feeds to sidebars.
Ask people to follow you at the end of your blog post.
Promote your social media handles in e-mail marketing.

Develop A Relationship With Your Audience

Use your social media accounts to actively engage with your audience. Post-call-to-action posts and replies to their comments also appreciate their presence.

It would not only increase your followers but also develop a deep relationship with your audience.

Establish Your Brand Voice

Make sure every time you write, post, design, respond or connect with others, you are establishing your brand voice. Your brand’s reputation is growing among your target audience. So, make your audience the hero of the story. Write from their perspective, not yours. Be clear, not clever, so that readers know what your brand is all about.

Note: Avoid any drama or sensitive content on your social media handles because that invites controversy and creates a bad impression among users.

Watch Your Competitors

As a business owner, you must know about your competitors.

Who they are?

What they are posting?

How well are they doing?

Also, observe whom they are targeting and how they post, and their engagement rate; do they pose any threat to you? This keen observation will also help you in identifying any gaps in your strategy, and by modifying your strategy accordingly, you can attract more followers.

Avoid Self-Promotion Every Time

In a broader sense, if the content or information you share on your social media handles is only talking about your brand chances are that audience will get bored of it. To become a winner in the long term, you need to establish yourself as a brand that provides quality content to its audience.

In short,

It’s not about “YOU” it’s about “THEM’.

Be Empathetic

When you encounter negative comments on your social media account, the best way to deal with them is to be empathetic. Sometimes it’s tough to always be sincere and genuine in your response, but it will enhance the long-term health of your brand.

Choose Quality Over Quantity

No doubt, some social media networks require a high volume of content to be posted, like Twitter, but don’t forget that quality always wins over quantity. Don’t post with the intention that you only need to post something. Provide your audience with some valuable content that meets your overall goal and objective.

Avoid Robotic Language

You are communicating with a human being. Use language that your audience likes and understands. So sounding like a genuine person is more profitable. No matter if your niche is dull, people want to talk to a real person; otherwise, they wouldn’t like your existence.

Make Use Of Hashtags

Make use of pepper hashtags according to your profile or product. If you don’t know the meaning of any hashtag double check it to avoid embarrassment in the long run. Making the right use of hashtags increases your account activity become easier and more people can find you easily.

Ignore The Trolls

The best advice to avoid trolls is to ignore them.

There is a difference between trolls and actual complaints.

Trolls have no basis behind them and an actual complaint will have some reason behind it.
The basic intention of trolls is to just provoke you while actual complaints show their grievances in front of you.

Analyse The Best Platform For You According To Your Niche

Research and understand which platform works best for you. In short, where you can get more of your targeted audience to increase followers.

Facebook

Facebook is more geared towards entertainment, and news. This platform sends more referral traffic.

Linkedin is not for sharing memes and GIFs one needs to be professional here.

Twitter

Twitter is a news platform and is well-suited for brands that shares blogs and other website content.

Instagram

Works best when want to share some visual content or want to collaborate with others to increase your audience. It doesn’t work well when you want to engage the audience on your blog content like Twitter.

How To Specifically Grow Your Social Media Accounts?

Best Practices For Facebook

Choose an attractive username for your Facebook page, as it will also appear in the URL of your page.
Make sure you include the most important information in the about section of your Facebook profile.
In the description provide as much valuable content as you can give to your audience.
Post an attention-seeking cover photo.
Create some meaningful and valuable content.
Go live whenever possible.

Best Practices For Twitter

Make your Twitter content more appealing and memorable.
Tweet consistently.
Promote your Twitter handle in offline collateral like business cards or menus so that more people can follow you.
Make use of the existing customer base as your followers on Twitter through their e-mail.
Consider running a followers campaign where you only pay when someone follows you after viewing your profile.

Best Practices For Instagram

Make use of HD visuals to attract your audience.
Stay on top of Instagram updates.
Make use of location tagging.
Make use of more hashtags but don’t overdo it.
Make the most use of contests, games, and challenges.
Use Instagram paid ads to increase your followers.
Partner with influencers to expand your reach.
Make use of data. For example track, your past performance, and which post or reel has gained more audience attention.

Best Practices for Linkedin

Your profile picture is like a calling card on Linkedin. So make sure to use a professional profile picture of yours or your brand.
The right background picture grabs people’s attention and it helps your page to stand out and engage attention.
Make your profile picture headline more inspirational.

For example, if you are a sales representative then it is more valuable and informative rather than just using it as a salesperson.

Avoid using buzzwords.
For example words like “creative” “leadership” “expert” and “passionate” won’t convenience people to follow you. You have to demonstrate these things but if you want to use make sure to describe them through your feed and stories.
Make use of the spotlight feature of Linkedin about the services you offer.
Taking a skill assessment test will increase your reliability. Thus, convincing more people to follow you.

Last but not least,

When you want to grow your social media followers it’s not only about the content. It’s more about who you are as a brand and what’s your reliability. So make your account more reliable by following the above tips.

How are AI Tools Helpful in Social Media?

What are AI tools?