We are living in the era of AI, and content is king! With over 5 billion social media users and rising competition, businesses must leverage AI to stay ahead. Research shows that more than 378.8 million people are using artificial intelligence (AI) tools, and this number is expected to reach 729.11 million by 2030!
One of the most popular free AI tools for social media and content marketing is ChatGPT, which also offers a paid version. This tool has over 300 million weekly users. However, another AI tool has even surpassed ChatGPT in downloads and is now the most downloaded AI tool in the US market. It is also currently growing in the Canadian and Indian markets. It’s DeepSeek.
In this blog, we will compare both AI tools—ChatGPT and DeepSeek. Let’s see which one is the best out of the two!
In this test, we will evaluate how strong the answering ability of the tool is. What is the difficulty level of its answers? Does the tool provide justifiable and relevant answers to the questions asked?
| Prompt | Chat GPT’s Response | DeepSeek’s Response |
|---|---|---|
| What is the most important thing in digital marketing? In short | The most important thing in digital marketing is understanding your target audience—their needs, behaviours, and preferences—so you can deliver the right message through the right channels at the right time. | The most important thing in digital marketing is understanding your audience. Knowing their needs, preferences, and behaviours allows you to create targeted, relevant, and effective campaigns that drive engagement and conversions. |
Our Analysis: Their answers are almost the same. But you see, ChatGPT gave the entire answer in a single sentence. That one sentence spans three lines, which makes it less readable. On the other hand, DeepSeek’s response was split into two lines—not too good, but more readable than ChatGPT. When we checked the grammar score on Hemingway, DeepSeek’s score was at a readability level of grade 16, but ChatGPT’s was even higher.
Today, AI tools like ChatGPT and DeepSeek are widely used for content marketing. Hence, uniqueness is an important parameter for testing these tools. In this test, we will check: Whether the answers generated by these tools are unique or plagiarized.
Our Analysis: We have checked the plagiarism of the response from the above-mentioned query.
The content generated by Chat GPT and DeepSeek is 100% unique and plagiarism-free.
This test will determine whether these tools can understand and respond in languages other than English, such as French.
| Prompt | Chat GPT’s Response | DeepSeek’s Response |
|---|---|---|
| Parlez-moi en 50 mots de la culture en Colombie-Britannique. | La culture de la Colombie-Britannique est diversifiée, influencée par les traditions autochtones, l’héritage européen et les communautés asiatiques. La province célèbre l’art, la musique et les activités de plein air, avec des festivals comme le Vancouver International Film Festival. La nature joue un rôle clé, inspirant un mode de vie durable et le tourisme d’aventure. | La culture en Colombie-Britannique, au Canada, est un mélange dynamique d’influences autochtones, asiatiques et européennes. Elle se caractérise par une scène artistique et musicale vibrante, une cuisine diversifiée, et un engagement envers la nature et le plein air. Les traditions autochtones y occupent une place centrale, enrichissant l’identité culturelle de la région. |
Our Analysis: Both AI tools have the capability to understand and answer in languages other than English.
Transliteration refers to writing words from one language in another script. This test will check if the tool can interpret Hinglish input and respond correctly in the requested language.
| Prompt | Chat GPT’s Response | DeepSeek’s Response |
|---|---|---|
| Mai ek small business entrepreneur hu, based in Surrey, Canada. Kya mujhe starting phase mei he website banva leni chahiye ya wait krun? Answer in English. | Yes, you should create a website in the starting phase itself. A website builds credibility, helps customers find you online, and showcases your products or services. Even a simple website with essential details (about, contact, services) can boost your business. Waiting may slow your growth and limit customer reach. | Yes, you should consider creating a website in the starting phase of your small business. A website helps establish your online presence, builds credibility, and makes it easier for customers to find and connect with you. Even a simple, professional website can showcase your services, contact details, and location (Surrey, Canada), helping you reach a wider audience and compete effectively. It’s a cost-effective way to market your business and grow your brand from the start. |
Our Analysis: ChatGPT and DeepSeek both have the capability to understand transliteration. Plus, both of their answers are justifiable.
Both tools provided similar reasoning, but DeepSeek’s response feels more persuasive, especially with the phrase “definitely consider” in the first line. In contrast, ChatGPT’s response is clear but lacks the same level of persuasion.
We need to check how accurate the answers provided by these tools are. Accuracy is a crucial factor in gaining trust among readers. This test will determine whether the tool’s responses are reliable or not.
| Prompt | Chat GPT’s Response | DeepSeek’s Response |
|---|---|---|
| What is the current global population? | As of February 26, 2025, the global population is estimated to be approximately 8.2 billion people. | As of October 2023, the current global population is estimated to be approximately 8.05 billion people, according to the latest data from the United Nations and other demographic sources like Worldometer. |
Our Analysis: The data of DeepSeek is not yet updated. However, Chat GPT has responded with up-to-date info with a source.
According to our tests, ChatGPT and DeepSeek are both competitive AI tools for generating information. If you insert a query, you will get a justifiable answer. Both of their responses are unique.
The plus point of DeepSeek is that it provides detailed answers with better readability scores in comparison to ChatGPT. However, the advantage of ChatGPT is its faster response time, up-to-date information, and ability to cite sources.
Overall, it’s a tie between the two AI tools for content generation. Both are competitive and reliable AI tools for content marketing and are continuously being updated.
