The seven p’s of the online marketing mix refer to the strategies used to meet consumer needs and effectively place our offering in their minds. It incorporates product, price, place, and promotion, as well as three additional components, including people, process, and physical evidence, that help us solve the difficulties of marketing services. This is especially true for digital marketing, which is a service rather than a tangible object.
For modern businesses, the 7 P’s of the digital marketing model anticipate that all aspects of an online marketing mix will make use of digital technologies. Understanding how different parts of an online marketing mix relate to your organization is critical for developing and implementing an effective digital marketing strategy. Every business model has its own set of requirements; some can benefit directly from totally online techniques, while others require a hybrid strategy to thrive.
The 7 P’s of the digital marketing mix can be used in any combination to satisfy client desires. Now, we will explore the primary components of the 7 P’s of digital marketing one by one, so without any further delay, let us get started:
This refers to the company’s output (whether it’s a product, a service, or a combination of both) that is intended to meet the customer’s primary demand. The aim is to devise the best ‘benefits package’ for the situation. When improving product offerings, go beyond the product itself; guarantees, certifications, after-sales or online assistance, user-friendly software, or media items like a film that enable the customer to get more out of the product can all add value and differentiation.
This is the only element of the marketing mix that generates revenue; everything else is a cost. In the digital marketing mix, the price of a product is referred to as the price that your customers pay. Before you set rates, you must first acquire information on what clients are willing to pay and evaluate the market value of a product or service.
In the digital age, price comparison is straightforward, and the low-cost sector is intensely competitive. Incorporating the time it takes clients to purchase your pricing plan will assist you in developing an exact cost for your products.
The location and method by which you provide your customers with access to your products are referred to as “place” in the digital marketing mix. This is the ‘place’ where people can purchase things. The product’s distribution and where it may be located (logistics, distribution channels, market coverage, and so on). When it comes to online marketing, you have several options for selling on a range of platforms and methods. The best location for your consumers is one that is easily accessible and convenient for your target audience. A company store, a third-party store, a website, social media sites, or a blog are all examples of digital businesses.
Adopting online marketing communication strategies to engage your target audience is referred to as promotion in the online marketing mix. Promotion entails the use of digital ads, media relations, direct contact, and sales promotions to engage and influence an audience. It’s all about transmitting messages that evoke awareness, attention, desire, or action. Personal selling with a sales team is wonderful for building customer relationships and closing deals, whereas branding is great for raising awareness and gaining new customers.
The measuring and evaluation of interactions between an organization and its customers, as well as interactions among employees, social media handlers and customers, is part of the people’s side of the online marketing mix. The employees of a company are at their best when dealing with clients. They interact with customers as they travel and serve as the organization’s “face” to the public. Their knowledge of the company’s products and services, as well as their ability to access pertinent information and their regular behavior and attitude, must all be enhanced. In today’s digital world, those who answer calls, emails, chat lines, and contact centers play an important role.
This refers to how the service is delivered, such as through a series of websites or emails that must be completed before making a transaction. As a marketing move in the digital marketing mix, the process outlines the procedures and optimizations needed for providing digital storefronts and core experiences. It is essential to have a system in place for fulfilling orders and delivering your product. You must evaluate the duties required for a service to provide its users with a core experience. Identifying the steps of the user journey—from initiating an online inquiry to seeking knowledge and completing a purchase—allows you to decide what processes are needed to provide an excellent customer experience.
Physical evidence indicates how good a company’s experience is. The service experience includes facilities, interior design, services, and post-purchase products. It refers to the physical aspects of a customer’s environment that they come into contact with during decision-making and purchasing. Digital brand awareness across numerous media is an excellent example of digital evidence. This includes making sure your website is compatible with all platforms, including mobile phones and tablets, and that your product is usable in the country or region where your target audience lives.
Incorporating the seven Ps of digital marketing into an organization’s marketing decision-making process will result in a more effective marketing strategy for your organization. Businesses that understand how to integrate all of the factors in marketing can increase their competitive advantage in the marketplace. Marketing decisions concerning product, pricing, location, marketing, people, process, and physical proof offer several benefits.
Bizfist IT Solutions, a leading digital marketing agency, will help you plan and strategize your marketing activities based on factual data and calculations to fulfill your objectives and create satisfied customers. Many businesses in a variety of industries have benefited from our aid in strengthening their marketing strategies. Our marketing solution has aided firms in interacting with their customers by utilizing a multi-channel marketing approach.
